This is what a takeover looked like — before algorithms.
 
A magazine with Ronald Reagan on the cover. A nation gripped by politics. But inside? Apple took out every single ad to promote something no one understood yet: a personal computer with a personality.
 
This 1984 Newsweek issue is a masterclass in analog influence — the last moment before screens began to colonize the mind.
 
My father labeled this Artifact 0008, bookmarked the Apple pages, and left this note:
“Who’s more powerful — the president or the programmers?”
 
In 2038, that question’s been answered. We still elect leaders. But our lives are run by code. This artifact is preserved not just for its nostalgia, but because it shows the moment influence changed mediums.
 
Includes:
Full Newsweek issue with Reagan cover and complete Apple ad series
Post-it note from my dad
Handwritten note from me
 
This is the playbook. Paper pages. Digital takeover. One issue. One era.